Via Art Studio 10
Inspired by Lake Saimaa. Created for modern interiors. Bringing nature and nordic calm into everyday living.
Via Art Studio 10 is a creative studio based in Lappeenranta, Finland, by Lake Saimaa. Founded by interior decorator and content creator Viktoria Vahla, the studio creates curated art collections and design pieces - including prints and T-shirts - inspired by the nature and atmosphere of South Karelia. Working with local artists, Via Art Studio 10 brings nordic character and harmony into modern interiors. The studio also produces photo and video content for brands and social media.
My story
I’m Viktoria, the founder of Via Art Studio 10, an interior decorator and digital marketing specialist.
I am qualified in the field of applied arts and design at Saimaa Vocational College Sampo, specializing in interior decorating and the production of décor items, and also completed a digital marketing program at Finnish Institute for Enterprise Management
I have over 15 years of experience in sales across fashion and interiors in Finland. Throughout my career, I have worked with well-known Finnish brands such as Moda Finland, Finlayson, K-Rauta and Mai-Art Galleria.
In 2025, after the company I had been working with closed, I decided to take a new direction and start my own studio. This allowed me to continue working in the creative field, focusing on decorating, art, and visual storytelling.
That is how Via Art Studio 10 was born, along with the trademark Lovemolekule. During my interior decorating studies, I focused on how art can transform spaces and completed training in interior product development.
While working at the gallery, I took part in organizing exhibitions at every stage . from collaborating with artists and preparing graphic, promotional, and social media content to arranging the artworks in the space. I was also actively engaged in selecting artworks and choosing suitable frames for them.
At the heart of my work is connecting people through inspiring projects, creating a friendly and collaborative atmosphere, and sharing the calmness and creativity of South Karelia with the world.
Explore the creative world of Via Art Studio 10 and be inspired by the harmony of South Karelia’s nature and art.
Pop Up
In December 2025, Via Art Studio 10 organized its first pop-up event, where it launched its line of products and services. In the blog section, you will find more information about this and other topics related to the brand, the creative process, and inspiration.